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Leading in Adobe InDesign CS5 CS6 | Leading in Adobe Photoshop CS5 CS6 |
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- Pay close attention to two-page spreads (pages that will face one another). It is better to treat them as a unified element. Be wary of ending a story on a left-hand page and starting a new story on the right-hand page directly across from it. Readers have been proven to skip more articles that start this way because they are still digesting the story that just ended.
- When constructing any publication it is essential to devise a simple set of Design Standards, particularly when you are working on a group project. I have included an example of a design standards document made for Carleton materials as a PDF here and there is a preview image below.
The Chicago Manual of Style is the primary source for periodicals like newspapers, newsletters, and magazines. This is often supplemented with a “house style” to provide additional guidelines for the presentation of names, titles, and such. Carleton College has a supplemental style guide , for example. This practice is quite common for organizations, institutions, and companies that want to present a consistent brand and identity. You can access the 16th edition of The Chicago Manual of Style online via this link: http://www.chicagomanualofstyle.org/16/contents.html
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