Page Comparison

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• Most magazines use a combination of 2-column and 3-column presentation. If this is more of a literary digest, then it could follow style conventions for book publishing.

• Size of body copy depends on the font, but generally 10-point or 11-point font is the standard. In the majority of EU countries 12-point is the minimum text size for main body text.
• Copy should be fully justified with no gaps at the beginning or end of individual lines of text to give a story a jagged appearance (in other words, not left-justified or right-justified, but type that is flush both left and right).
• Until recently serif fonts, with small finishing strokes appended to each character (more closely resembling handwriting), were the established norm for the body text in print publications. However this has changed with the prevalence of sans-serif fonts such as  helvetica and arial in web-based content. Research the established styles of journals in your field, as for example Art and Design are increasing using sans-serif but Psychology journals use serif fonts.
• Use a larger, bolder version of the body typefont for headlines, or a bold sans serif typefont. Also consider using CAPS for design impact. Titles should be written using title formatting all conjunctions are lower case, primary words are uppercase for example: "general style guidelines for print media" will become, "General Style Guidelines for Print Media".
• Use sans serif type when characters must be smaller than 10 points or for items that include a lot of numerals (e.g., for captions, page numbering and footers, charts, tables, lists and formulas).
• Leading, or line spacing, refers to the distance between lines of type. Generally speaking, you need at least two points of leading. Leading is expressed as 10/12, or “ten on twelve” for example, which is the type size with two points of leading.

• Pay close attention to two-page spreads (pages that will face one another). It is better to treat them as a unified element. Be wary of ending a story on a left-hand page and starting a new story on the right-hand page directly across from it. Readers have been proven to skip more articles that start this way because they are still digesting the story that just ended.
• When constructing any publication it is essential to devise a simple set of Design Standards, particularly when you are working on a group project. I have included an example of a design standards document made for Carleton materials as a PDF here and there is a preview image below.

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The Chicago Manual of Style is the primary source for periodicals like newspapers, newsletters, and magazines. This is often supplemented with a “house style” to provide additional guidelines for the presentation of names, titles, and such. Carleton College has a supplemental style guide , for example. This practice is quite common for organizations, institutions, and companies that want to present a consistent brand and identity. You can access the 16th edition of The Chicago Manual of Style online via this link: http://www.chicagomanualofstyle.org/16/contents.html

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