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- Most magazines use a combination of 2-column and 3-column presentation. If this is more of a literary digest, then it could follow style conventions for book publishing.
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- Size of body copy depends on the font, but generally 10-point or 11-point font is the standard. In the majority of EU countries 12-point is the minimum text size for main body text.
- Copy should be fully justified with no gaps at the beginning or end of individual lines of text to give a story a jagged appearance (in other words, not left-justified or right-justified, but type that is flush both left and right).
- Until recently serif fonts, with small finishing strokes appended to each character (more closely resembling handwriting), were the established norm for the body text in print publications. However this has changed with the prevalence of sans-serif fonts such as helvetica and arial in web-based content. Research the established styles of journals in your field, as for example Art and Design are increasing using sans-serif but Psychology journals use serif fonts.
- Use a larger, bolder version of the body typefont for headlines, or a bold sans serif typefont. Also consider using CAPS for design impact. Titles should be written using title formatting all conjunctions are lower case, primary words are uppercase for example: "general style guidelines for print media" will become, "General Style Guidelines for Print Media".
- Use sans serif type when characters must be smaller than 10 points or for items that include a lot of numerals (e.g., for captions, page numbering and footers, charts, tables, lists and formulas).
- Leading, or line spacing, refers to the distance between lines of type. Generally speaking, you need at least two points of leading. Leading is expressed as 10/12, or “ten on twelve” for example, which is the type size with two points of leading.
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